The art direction asked to include a specific piece of architecture, a weathervane that hinted at the name of the winery, and a landscape of California hills and vineyards.

This was my first go at it.

First attempt

Okay, the designer liked it, the client liked it, but it wasn't quite right for the label. They wanted less texture, less brush strokes, less saturated colors, made to look a little old, more atmosphere in the distance...and while you're at it, loose the weathervane.

I started from scratch and painted this....

I am honored that Bridlewood Estate Winery has my work represent their Central Coast Syrah and Central Coast Chardonnay.

A shipment of a case of Sarah 2006...(to answer Bill's question from yesterday: I paid for it.) Cool that they have an engraved version of my illustration on the box.

How cool is that?

Ask your local wine shop to order some for you, Bridlewood describes the Syrah as opening with aromas of smoke, cedar, and chocolate leading to bright cherry fruit framed with spicy oak. As it evolves, a nose of dark fruits and violets gives way to dark chocolate. On the palate, this wine shows rich flavors of blackberry, dark cherry and sweet brown spice with a hint of mocha. Full of soft, chewy tannins, this wine has a long, clean finish.

...and you get my illustration as a bonus.

Post Wine Week Note: I'll be taking a sabbatical next week. I will resume Drawing On Observations Monday, September 21st with an all new portrait of the day doodle. Due to spam issues all comments will be held for moderation until then.


Other wine related musings

Wine label posts

  1. September 11, 2009 -

    Humm... don't take this the wrong way, but I like the first one better, Larry! They're both lovely but that first one is more impactful and the weathervane adds interest. What the heck were they thinking? Well, in either case, the project looks like a dream job -- nicely done! :^)

  2. Lisa O
    September 11, 2009 -

    I have enjoyed wine week very much! It was a nice deferral fom the "news of the day" which i've also enjoyed! Have fun at the shore, hope the weather clears for you guys! see you soon.

  3. September 11, 2009 -

    I'll definitely ask my local seller to order some. I really want to see the label in real life. I think your first painting definitely looks more inviting with the saturated colors and contrast but seeing the label itself with all the white space, I think I know where the client was coming from. The first would make a better painting on its own but the second really works for the label. Great job on all your work this week.

  4. Larry via blackberry
    September 11, 2009 -

    Thanks for your kind words Leif, you think like me and maybe most illustrators, we want our work to be bold and beautiful. Believe me, I had to be dragged kicking and screaming from color and texture. But I have to sometimes concede that what makes a good painting may not always be synonymous with what may sell wine. They had a vision of tradition and wanted more of an old world look. Maybe they thought the horse on the weathervane was redundant since it appears on the logo above the art. In the end, I think I achieved the look they were after and I'm pleased with the outcome.

  5. Pat D
    September 11, 2009 -

    Hey Larry, Enjoy your get-away and when you and Donna get back, I'll drop by and share my pictures of Ireland while you share your bottle of wine....sounds "tasteful" to me! Nice to see all of this, by the way. Pat

  6. September 11, 2009 -

    These are all lovely, Larry! Great job. Sounds like a good wine,too.