Ball point pen on the morning newsprint
You knew something was up when last week, during Yahoo's second Quarter earnings announcement, the CEO of Yahoo, Carol Bartz, praised it's competitor Microsoft for the effectiveness of it's new product, Bing. My own site statistics confirm that Bing is moving up the charts, In June of 09 (it's inaugural month) Bing referred 150 hits to my site and was 16th down the list of top referrers. This month Bing rose to fifth place referring 1273 hits. While that's still only 0.38 % of the total hits and a fraction of the traffic referred by Google, it's a major shift considering Bing only launched it's search engine last month.
Well, the long rumored deal has finally happened. Yesterday Yahoo and Microsoft announced they have partnered to take on the industry powerhouse Google. Interesting!