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Mike Sorrentino

Ball point pen on today's newsprint

Abercrombie & Fitch wants to pay the Situation to not wear their clothes on air....Ouch

Of course it's a publicity stunt. Sorrentino is exactly the demographic A&F is targeting. Will the over-primped, under-educated demographic get offended and turn on A&F? Not on your life - exclusivity is in. Brilliant move.

3 Comments
  1. August 18, 2011 -

    I laughed when I heard that story--what exactly do we call that--a reverse endorsement? pretty funny. You sure captured him!

  2. August 18, 2011 -

    Forgetaboutit

  3. August 26, 2011 -

    I'm totally missing this season. What an interesting way to get extra press for your company. If Jersey Shore still gets major media coverage in 2013 . . .