Reader’s Digest Files For Bankruptcy
Larry
August 18, 2009
Doodles
4 Comments
Tags: Bankruptcy, Mary Berner, portrait of the day, Reader's Digest, sketch of the day
Ball point pen on the morning newsprint
Readers Digest was founded in 1922 and grew into the nations most popular general interest magazine, but Mary Berner, the CEO of the family orientated publishing company, has found a tough row to hoe. Advertising dollars are trending away from print as traditional media is loosing market share. Yesterday the publisher announced it has filed for Chapter 11 bankruptcy.
For years, the highlight of going to the dentist or doctors office was picking up the Digest in the waiting room to see the C.F. Payne illustrations on the back covers.
